Friday 30 July 2010

[L988.Ebook] Free Ebook Mirrors of the Mind: Introduction to Mindful Ways of Thinking Education (Educational Psychology), by Norijuki Inoue

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Mirrors of the Mind: Introduction to Mindful Ways of Thinking Education (Educational Psychology), by Norijuki Inoue

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Mirrors of the Mind: Introduction to Mindful Ways of Thinking Education (Educational Psychology), by Norijuki Inoue

Mirrors of the Mind uses East Asian epistemology and cultural concepts as new conceptual tools to address fundamental questions that educators encounter. The book invites readers to critically reflect on commonly held assumptions about learning, cognition, motivation, development, and other essential areas of educational psychology and learning sciences and, with East Asian epistemology as an underlying theme, examines what it takes to improve educational practices. The book first introduces key issues and controversies in learning sciences, then discusses how to advance our understanding of learning and educational practices through a cross-cultural lens. This book challenges readers to critically examine their own assumptions, and to move beyond the limitations of the Western ways of thinking that have predominantly permeated the field. It will help readers develop new and mindful ways of thinking for improving educational practices. Designed to accompany or replace traditional textbooks in educational psychology, educational foundations, cognition and learning, human development, and other related fields, this book will be useful to educators and anyone seeking new, non-traditional ways of approaching learning and educational practices.

  • Sales Rank: #912314 in Books
  • Published on: 2012-05-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x .40" w x 5.90" l, .69 pounds
  • Binding: Paperback
  • 186 pages

About the Author
Noriyuki Inoue is Associate Professor of Educational Psychology at the University of San Diego, where he teaches educational psychology, cognition and learning, human development, and research method courses. He is actively involved in advancing scholarship in the area of cross-culturally oriented research incorporating East Asian cultural concepts and epistemology for improving educational practices. Originally from Japan, he taught at Japanese schools until he came to the United States in 1991 as a recipient of the Fulbright Scholarship. He received his M.Ed. from Harvard University and his Ph.D. from Columbia University.

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1 of 1 people found the following review helpful.
A Polite Debunking of Western Educational Theory
By Alan Broomhead
Mirrors of the Mind is a kind of educators' self-help manual which aims to "transform your belief" and help you "develop new insights" (p. 2) by getting you to reflect on your educational practice in light of established western theory and East Asian concepts. Inoue wants to undo the traditional relationship between theory and practice - one in which the practitioner is a consumer of educational theory - and have educators develop their own personal theories. "You," after all, "are the most important determinant of your educational practice" (p. 165).

What Mirrors of the Mind also is, is a brief and lucid guide to and critique of western educational theory. For example, Inoue explains how behaviorist psychology focused on external behaviors, and continues to exert an influence on education: the current obsession with observable and measurable outcomes in assessment and evaluation disregards whatever internal, psychological processes might be taking place in the learner. As teachers know, "education deals with many things that are invisible" (p. 28), and a focus on observable behaviors gives an impoverished view of what our students are learning. On the other hand, in his commentary on cognitive learning theory, Inoue criticizes the reductionism in cognition-based research that strips away the context and complexity of real learning situations: "we need to construct a more humane model of the way students learn in schools" (p. 49).

For a small book, Inoue covers a lot of ground, and educators who have an appetite for some of the key concepts and figures in educational theory will be treated to a little neuroscience, a smattering of consciousness, a small helping of constructivism, a bit of motivation, and modest servings of Freud, Vygotsky, and Piaget. Inoue writes in a voice that is refreshingly straightforward and wise. The East Asian concepts - mostly Japanese - such as jikkan (gut feeling), kizuki (the process of arriving at an "aha!" moment), and omoi (a concept that embraces thinking, feeling, and passion), are an interesting introduction to different ways of thinking about teaching practice, though I'm not sure how much they will 'take' given their very brief treatment. Still, as a polite debunking of established educational theory, one that encourages the reader to take what's useful but leave the rest in the process of arriving at a personal theory, this book is a really great read.

0 of 0 people found the following review helpful.
Prepare to reflect a lot
By Maricruz Rosete
A great book to read!

0 of 1 people found the following review helpful.
Five Stars
By statiklingon
speedy turn around thx

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Wednesday 28 July 2010

[F429.Ebook] Fee Download Doing Political Science: An Introduction to Political Analysis, by Alan S. Zuckerman

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Doing Political Science: An Introduction to Political Analysis, by Alan S. Zuckerman

Written specifically to meet the need for an introductory text covering the various approaches to political explanation, this book will be welcomed by all teachers of political science. The book offers an overview of the five paradigms of political explanation - those based on rational choice theory, political psychology, community analysis, Marx and Weber. The book also examines what these models reveal about politics and the nature of political explanation.

  • Sales Rank: #2513930 in Books
  • Published on: 1991-09
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.52" h x 5.73" w x .84" l,
  • Binding: Paperback
  • 206 pages

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Tuesday 27 July 2010

[G884.Ebook] Download The Chinese Language: Its History and Current Usage, by Daniel Kane

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The Chinese Language: Its History and Current Usage, by Daniel Kane

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The Chinese Language: Its History and Current Usage, by Daniel Kane

This is an introductory book about the history and contemporary usage of the Chinese language.

Chinese is generally considered a difficult language. It is also a fascinating and important language that cannot be ignored. A growing number of English speakers are learning the Chinese language to the enrichment of their lives and the admiration of their friends. Chinese does, however, present a number of challenges. Written Chinese looks like a random set of stroke, dots and dashes. In its handwritten form it looks like a series of undifferentiated squiggles. Spoken Chinese sounds like a rapid series of almost identical monosyllables with rising and falling intonations.

This book is a contemporary introduction to the modern Chinese language as it is used in China during the first few years of the twenty–first century. China has changed so much and so dramatically over the past century, and indeed over the past twenty years, and these changes are reflected in the language. Textbooks written only twenty years ago are now quite quant. Much information on the actual use of putonghua (Mandarin Chinese), the use of dialects or various romanization systems is now out of date. The aim of this book is to present current realities. China is a country with a long history, and to understand modern China we must know something of its past. The same applies to the language. Earlier stages of Chinese still have a deep influences on the current language, and we should at least be aware of such influences.

This book is not a language textbook for those wishing to learn Chinese. It does not try to teach the Chinese language. It is a book about Chinese. It has been written for people who are thinking of taking up Chinese and would like some insights into what they are letting themselves in for. As the Chinese strategist Sunzi said, "zhi ji zhi bi, bai zhan bai sheng."—"Know yourself and know the other: a hundred battles, a hundred victories." The same applies to learning Chinese.

  • Sales Rank: #151760 in Books
  • Brand: Kane, Daniel
  • Published on: 2006-09-15
  • Released on: 2006-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .40" w x 6.00" l, .79 pounds
  • Binding: Paperback
  • 192 pages

Review
"A brief introduction to the main characteristics of Chinese, written to be accessible to beginning students as well as anyone with a general interest in Chinese language and culture. Provides a demystifying overview of Chinese from a linguistic, historical and social perspective." —Omniglot.com blog

"Excellent overview of the Chinese language. It's perfect for a reader with some knowledge of linguistic terms, but it's definitely written for a layman. It has tons of examples and really whetted my appetite to learn more." —Goodreads

About the Author
Dr. Daniel Kane is Professor of Chinese and Head of the Asian Studies Department at Macquarie University. He was Cultural Counselor at the Australian Embassy in Beijing in 1996, and has broad interests in the field of Chinese Studies, including linguistics, politics, intellectual history and current affairs.

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3 of 3 people found the following review helpful.
of wide-ranging interest
By T. M. Bosley
I have studied Chinese for 17 years and have read many, many books on Chinese. This is not a classroom book for learning Chinese. But it is a wonderful adjunct. Beginners and advanced students alike would find it of interest, as would any linguistically oriented person wanting an introduction to this remarkable language.

2 of 3 people found the following review helpful.
Really excellent depth for reference
By philipmerrill
For most enthusiasts of the Chinese language, this recently published book is a must-have. The scope and depth of coverage are perfect for light browsing and careful reading, by those who don't know "Ni hau ma?" to those who have studied in school. Very many important specifics are nicely summarized and presented in an order that makes sense. For anyone who wants to master the language, this book will inevitably be helpful. It even briefly lists all the complicated basics of referring to family relatives!

PHIL :)

8 of 8 people found the following review helpful.
it's pretty good, but not exactly true to the title
By dhydavid
It is a good light book for the general reader. It even has lots of tips for studying Chinese, like how to memorize Chinese characters, and what reference books to get at what level. It is relatively up-to-date, with some very nice new words and new usage. I think it should benefit beginners and intermediate students who need some pointers and directions. Also the part about the methodolgy of simplifying characters is very informative too.

The only thing that I am a little disappointed with is the historical sketch of the development of Chinese. As its tile suggests, it should be a book that contains at least a decent amount of history of the language. You see that in the subtitle, it says "its history and current usage". But actually there isn't much history in it. The author only gives a few paragraphs to each period in the history of the lanugage, introducing a few key characteristics in each period. Admittedly, history of the Chinese language is a "notoriously" difficuly subject that calls for extensive knowledge of linguistics and Classical Chinese on the reader's side . The author probably does not want to scare away the general-interest readers by talking about the nitty-gritty of historical reconstruction. But a more systematic description that strips away the technicality would be better.

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Saturday 24 July 2010

[N514.Ebook] PDF Ebook Private Banking: Building a Culture of Excellence, by Boris F. J. Collardi

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Private Banking: Building a Culture of Excellence, by Boris F. J. Collardi

An insightful overview of the keys to world-class client service in the private banking sector

As the number of wealthy individuals around the world increases, private banking and wealth management companies have grown to keep pace. After the fast growth the long term success is predicated on both winning and keeping clients, making a client-centric model a must. Private Banking: Building a Culture of Excellence provides a clear, easy-to-follow guide to building a committed base, written by an industry expert.

Presenting an overview of the elements required to build a successful and client-focused private bank that delivers the kind of care and excellence wealthy clients demand, the book even includes real-life examples for a better understanding of concepts and, to help you achieve your goal.

  • Outlines how to implement a practical strategy for success in the growing private banking sector
  • Explores the key drivers in the private banking industry as well as the most recent developments in the environment to help you stay on top of customer demands
  • Includes case studies and other resources to show the keys to private banking done right in action

Private Banking provides useful, hands-on advice for building a strong, lasting business in the private banking sector.

  • Sales Rank: #685216 in Books
  • Published on: 2012-10-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x .81" w x 6.54" l, 1.24 pounds
  • Binding: Hardcover
  • 256 pages

From the Inside Flap

The financial industry has entered a phase of radical change, and the challenges facing private banking—from volatile markets to new regulatory regimes—have contributed to a sense of urgency within this arena. While the road ahead may not be easy, there are still vast opportunities for private banks to excel in this competitive environment.

Written by Boris Collardi, one of today's top Swiss private banking professionals, Private Banking looks at this discipline from a global perspective. Collardi provides a comprehensive overview of the elements that play a critical role in the private banking sector, illustrating how they may be aligned to serve a single objective: achieving excellence by keeping the client at the center of focus for all activities. Collardi also highlights how taking modern practices and ideas into account, while continuing to respect established traditions, can allow you to thrive under various conditions.

Engaging and informative, this book goes beyond academic theory to provide insights drawn from the author's real-life experiences. Topics touched upon include:

  • The opportunities and challenges posed by the four main factors driving the industry— the markets, the regulatory environment, clients, and competition
  • Finding the right organisation and operational strategy
  • Determining client segments that should be your main focus and tailoring solutions to best serve them
  • Issues relating to the evolution and use of branding by private banks
  • Attracting, developing, and retaining top talent
  • Measuring and managing performance

Today's private banking business demands a high level of expertise in many different areas of competence and a professionalism that must exceed the already significant client expectations. In order to achieve success in this endeavour, you must first achieve excellence. Private Banking will show you how.

From the Back Cover

Praise for Private Banking

"This book is a must-read for a new generation of CEOs in the private banking industry. Boris Collardi was catapulted into the role of the CEO of a company with a strong tradition as a formerly family-run business. In this role, he forcefully developed the ever more important footprint in the emerging markets. He also addressed the constantly changing services and product needs of the clients and all this in the midst of a prolonged financial crisis and an increasing regulatory push with which the industry had to cope.

"The various chapters of this book give firsthand insight into why he was successful in managing this tremendous amount of change in a very complex environment. Being truly multicultural and having a strong sense of empathic leadership helped him in pulling through."
—Raymond J. Baer, Honorary Chairman, Julius Baer Group Ltd.

"Private Banking is just the best available high-class textbook for designing and implementing sophisticated business strategies in the private bank or wealth management institution. It is aimed at both business experts and banking students. Like no other textbook I know, it provides food for thought as well as practical decision support for the design of private banking business strategies in today's extremely challenging business environment. The author, CEO of one of the most famous Swiss private banks, highly succeeds in sketching a precisely defined and excellently written framework for excellence in world class private banking."
—Beat Bernet, Professor of Banking, University of St. Gallen, Switzerland and former president/board member of stock listed banks

"Swiss private bankers seldom lift the lid on their calling before the end of their careers, so Boris Collardi's candour is to be welcomed. The Chief Executive of Bank Julius Baer provides a behind-the-scenes glimpse of what makes a Swiss private bank tick and the factors influencing key decisions amid massive shifts in the business. That he does not reveal more is explained by Mr. Collardi's continuing responsibilities. But what he does provide is a comprehensive discussion of the success factors for a private bank today."
—Haig Simonian, Switzerland & Austria correspondent, Financial Times

"This is a book written with passion by an incumbent Chief Executive Officer managing a large Swiss private bank looking at issues from a global perspective. Based on his personal experience of transforming Bank Julius Baer, author Boris Collardi offers a practical framework for achieving excellence in private banking. The book contains his profound views on the formulation and implementation of private banking strategies that meet the challenges of the industry. I recommend this book to all aspiring and seasoned wealth managers who would gain invaluable insights into the perplexing issues of managing a private bank in the current difficult banking environment."
—Professor Francis Koh, PhD, Deputy Dean, Lee Kong Chian School of Business, Singapore Management University

"With Private Banking, this is the first time we have a book that covers the entire private banking value chain. Boris Collardi does an excellent job explaining the challenges of our industry and providing suggestions by using both his personal CEO experience and some of the most insightful studies analysing our industry. This book is very well structured and can be useful to anybody interested in the private banking industry—from the young university graduate to the seasoned banker."
—Patrick Odier, Chairman, Swiss Banking Association

About the Author

BORIS F.J. COLLARDI is Chief Executive Officer of Julius Baer Group Ltd., the leading pure-play private banking group, based in Switzerland. He oversees all operational issues on both a national and international scale. Before joining Julius Baer in 2006, Collardi spent twelve years with Credit Suisse and contributed significantly to its successful build-up and the expansion of its private banking business in both Europe and Asia. During his years with Credit Suisse, he attained the positions of chief financial officer and head of the corporate centre within CS Private Banking. Collardi combines extensive leadership experience with proven expertise in the successful implementation of ambitious strategic projects. His international work experience stems from six years spent in Asia and the UK.

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Wednesday 21 July 2010

[N658.Ebook] Free PDF Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz

Free PDF Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz

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Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz

Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz



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Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: 3 Reasons People Talk About You; 4 Rules of Word of Mouth Marketing; 5 Ts of Word of Mouth Marketing; 6 Big Ideas: Deep Stuff That Changes Marketing Forever. Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

  • Sales Rank: #453888 in Books
  • Published on: 2015-01-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .70" w x 5.90" l, .80 pounds
  • Binding: Paperback
  • 240 pages

Review
''I highly recommend this book because it is so practical, tactical, and hysterical.'' --Guy Kawasaki, author of Rules for Revolutionaries

''It's brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life.'' --Bob Garfield, co-host of NPR's On The Media

''No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.'' --Peter Fader, Professor, Wharton School of Business

''A quick, practical, and extremely useful guide to word of mouth marketing.'' --Emanuel Rosen, author of The Anatomy of Buzz

''This book is to Gladwell's The Tipping Point as engineering is to physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn't the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book.'' --David Godes, Associate Professor, Harvard Business School

''Great book on WOM. Nicely written.'' --Jack Trout, author of Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing

''Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way.'' --Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists

''Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.'' --Geoff Ramsey, CEO, eMarketer

''It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.'' --Brad Santeler, Kimberly-Clark

''A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers and make yourself more influential in your company.'' --Ed Keller and Jon Berry, authors of The Influentials

''It's easy to agree that word of mouth is important. But it's time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book.'' --Bob Pearson, Dell

''Andy's approach is practical, affordable, and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking.'' --Greg Stielstra, author of PyroMarketing

''The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. The Five Ts are the best organizing framework for word of mouth I have seen yet. Use them and profit. No hype. No smoke and mirrors. No overblown promises.'' -- Don E. Schultz, Professor Emeritus-in-Service, Northwestern University

''There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best.'' -- George Silverman, author of The Secrets of Word-of-Mouth Marketing

''Another must-read if you're at all interested in word of mouth marketing.'' --Mark Hughes, author of Buzzmarketing

''Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE road map to what drives it.'' ----MaryLee Sachs, Chairman, U.S., Hill & Knowlton

''As I read through Word of Mouth Marketing, I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business; who recognizes that honesty is the only workable policy for advertisers; and who see --You'll learn how to be that remarkable company people want to share with their friends.

''As I read through Word of Mouth Marketing, I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business; who recognizes that honesty is the only workable policy for advertisers; and who sees that in a flat, information-flooded world, nothing but the right product -- a product fashioned around your customers' needs -- will cut it. Sernovitz has managed to achieve a pretty rare twofer in providing a simple, tactical, how-to guide that anyone could use to improve their communications efforts, while simultaneously sketching out a whole new philosophy for marketers and advertisers everywhere. Oh, and the guy has fun anecdotes and a readable style too. Seriously, I know you're bored silly by all those marketing texts and I am too, but this one's worth your time.'' ----Jonah Bloom, Executive Editor, Advertising Age

From the Back Cover
"A quick, practical, and extremely useful guide to word of mouth marketing." - Emanuel Rosen, author of The Anatomy of Buzz

"This book is to Gladwell's The Tipping Point as Engineering is to Physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn't the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book." - David Godes, Associate Professor, Harvard Business School

"Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way." - Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists

"It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life." - Bob Garfield, Co-Host of NPR's On The Media

"A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company." - Ed Keller and Jon Berry, The Keller Fay Group, authors of The Influentials

"It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend." - Brad Santeler, Director, Kimberly-Clark

"No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz." - Peter Fader, Professor, Wharton School of Business

"Andy's approach is practical, affordable and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking." - Greg Stielstra, author of PyroMarketing

"Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here." - Geoff Ramsey, CEO, eMarketer

"The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. The 5Ts are the best organizing framework for word of mouth I have seen yet. Use them and profit. No hype. No smoke and mirrors. No overblown promises." - Don E. Schultz, Professor Emeritus-in-Service, Northwestern University

About the Author
Andy Sernovitz teaches word of mouth marketing.��He's the leader of the word of mouth movement, which teaches companies to earn the respect and recommendation of their customers. He's passionate about marketing ethics and travels the country teaching companies how to be nicer to people.�He runs SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing.�Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing.�You can read his fantastic blog "Damn, I Wish I'd Thought of That!" at �damniwish.com.

Most helpful customer reviews

149 of 154 people found the following review helpful.
Word of Mouth Marketing - An Essential Read!
By Dana
I recently finished Andy Sernovitz's new book, "Word of Mouth Marketing: How Smart Companies Get People Talking". Actually, I finished it a while ago, but haven't had time to do a full blog review.

The book is a quick read - 4hrs total, give or take, and it's packed full not only of WOM theory and a bit of history, but also with some concrete ideas from real WOM marketers and a checklist or two to boot. I love checklists!

The really "shocking" thing about this book, is that it's not one of those "wow, wouldn't it be cool if our company could do that" like "Blue Ocean Strategy, but rather, a book about WHAT EVERY BUSINESS SHOULD ALREADY BE DOING WITH THEIR MARKETING. Seriously, let's look, at what the book tells me to do.

You need the Five Ts. Talkers, Topics, Tools, Taking Part and Tracking.

* Talkers: Find people who will talk about you

* Topics: Give people a reason to talk

* Tools: Help the message spread faster and farther

* Taking Part: Join the conversation

* Tracking: Measure and understand what people are saying

Andy has another tidbit that worth the price of the book (or a visit to his site). The Word of Mouth Marketing Manifesto:

1. Happy customers are your best advertising. Make people happy.

2. Marketing is easy: Earn the respect and recommendation of your customers. They will do your marketing for you, for free.

3. Ethics and good service come first.

4. UR the UE: You are the user experience (not what your ads say you are).

5. Negative word of mouth is an opportunity. Listen and learn.

6. People are already talking. Your only option is to join the conversation.

7. Be interesting or be invisible.

8. If it's not worth talking about, it's not worth doing.

9. Make the story of your company a good one.

10. It is more fun to work at a company that people want to talk about.

11. Use the power of word of mouth to make business treat people better.

12. Honest marketing makes more money.

23 of 25 people found the following review helpful.
A brainstorming guide to becoming remarkable
By Lindy Dreyer
This book is exactly what it promises to be...a fun, practical, hands-on guide to the art of word of mouth (WOM) marketing. This book is about getting back to the basics and fueling your desire to build a remarkable organization. The quick summary of what's in the book...

* 3 Reasons People Talk About You
* 4 Rules of Word of Mouth Marketing
* 5 Ts of Word of Mouth Marketing
* 6 Big Ideas: Deep Stuff That Changes Marketing Forever

The first 59 pages of the book give a thorough, yet concise, overview of the concepts of WOM marketing. For me, the really juicy stuff began on page 61--the HOW-TO section. (That's the pragmatist in me.) Page after page, I found myself writing down ideas, usually a spin-off of something Andy's seen or done...which is a considerable amount. Going back through my notes, many of these ideas are things we can do right away along with things we should have always been doing, but somehow got off track. This book is like a brainstorming guide...it helps you focus on the WOM concepts that matter most.

Word of warning...if you're looking for detailed, data-driven analysis of WOM, this is not your book. Most of the negative reviews on Amazon criticized the book for being too "obvious" or "simple." I'd argue that it's the simple and obvious ideas that make this book so powerful, not just for marketing and PR professionals, but for anyone in your organization who interacts with your customers and prospects.

BONUS: One of the 5 Ts of Word of Mouth is TOPIC. People often latch onto the most unexpected topics and we need to have the courage to run with it. Andy uses the example of RedEnvelope. Their unexpected topic? Beautiful gift packaging. I've personally ordered from RedEnvelope...it was a gift for my mom. The first thing I heard from her after she received the gift? "The package was just beautiful! It came in this great red box with a giant bow!" She told all her friends about her "gift in the big red box." Not only did I look like the world's greatest daughter, but RedEnvelope likely got a few new customers.

What's your big red box?

66 of 80 people found the following review helpful.
basic concepts presented as something fresh and radical
By Ala "Prompter"
I've just gotten into WOM marketing and so I assumed that my knowledge on the subject is limited. After reading this book, however, I came to think that I could be a marketing guru as well. The ideas described in this book could be summarized on three pages and still those pages would not be worth reading! Rules such as: make your message interesting or make it short or make it easy to remember are obvious for all those who are capable to think logically. Others (e.g. Chinese banquet example) are simply ridiculous!
I expected to learn a lot from this book. I learned nothing new. Plus, the book appear to contradict all the rules he lists: it could definitely be shorter and more interesting!

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Monday 19 July 2010

[I836.Ebook] Free PDF Biblia Sacra Vulgata (Editio quinta) (Latin Edition)From American Bible Society

Free PDF Biblia Sacra Vulgata (Editio quinta) (Latin Edition)From American Bible Society

Based on some encounters of lots of people, it is in truth that reading this Biblia Sacra Vulgata (Editio Quinta) (Latin Edition)From American Bible Society could help them to make much better option and also provide even more encounter. If you want to be among them, allow's acquisition this book Biblia Sacra Vulgata (Editio Quinta) (Latin Edition)From American Bible Society by downloading guide on link download in this website. You can get the soft documents of this book Biblia Sacra Vulgata (Editio Quinta) (Latin Edition)From American Bible Society to download and deposit in your available digital tools. Exactly what are you waiting for? Let get this publication Biblia Sacra Vulgata (Editio Quinta) (Latin Edition)From American Bible Society online as well as read them in whenever as well as any kind of place you will certainly read. It will certainly not encumber you to bring heavy publication Biblia Sacra Vulgata (Editio Quinta) (Latin Edition)From American Bible Society inside of your bag.

Biblia Sacra Vulgata (Editio quinta) (Latin Edition)From American Bible Society

Biblia Sacra Vulgata (Editio quinta) (Latin Edition)From American Bible Society



Biblia Sacra Vulgata (Editio quinta) (Latin Edition)From American Bible Society

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Biblia Sacra Vulgata (Editio quinta) (Latin Edition)From American Bible Society

Editio Minor
GBS, 1994
Based on the Old Testament edition of the Benedictines of St. Jerome's Monastery in Rome, and the New Testament edition of Wordsworth and White
Key to sigla
GBS, Stuttgart, 1994, 4th Ed.

  • Sales Rank: #680021 in Books
  • Brand: American Bible Society
  • Model: 104209
  • Published on: 1983
  • Original language: Latin
  • Number of items: 1
  • Dimensions: 1.93" h x 5.68" w x 7.50" l, 2.36 pounds
  • Binding: Hardcover
  • 1980 pages
Features
  • Great product!

Language Notes
Text: Latin

Most helpful customer reviews

419 of 422 people found the following review helpful.
Critical edition of THE classic
By Robert W. Flammang
I'm a very new student of Latin, and not an expert on the Vulgate, so take my review for what it's worth. As far as I can tell, there are three versions of the Vulgate in print today, and I have copies of all three of them. So I thought that perhaps those who don't want to buy three versions might appreciate a neophyte's impression of their relative strengths and weaknesses. The full names on the title pages are rather long, so I'll just refer to these three versions briefly as the Stuttgart Vulgate (Biblia Sacra iuxta vulgatam versionem), the New Vulgate (Bibliorum Sacrorum nova vulgata editio), and the Madrid Clementina (Biblia Sacra iuxta Vulgatam Clementinam).
The Stuttgart Vulgate is available here on Amazon. It is a critical attempt to restore the Vulgate to its original Latin text. It comes with a complete critical apparatus showing variant readings from the most important Latin manuscripts. This version comes with the prefaces of St. Jerome, the old medieval critical apparatus of the Gospels (canones evangelorum), the apocryphal books of III and IV Ezra, Psalm 151, Prayer of Manasses, and the Epistle to the Laodiceans, as well as the complete Catholic canon. It also contains two complete Psalters, both by St. Jerome: The Psalterium Gallicanum and the Psalterium juxta Hebraicum. The two psalters are laid out side-by-side on facing pages to facilitate comparison. This version attempts to reconstruct the experience of reading a medieval manuscript, so the spelling is medieval, which can be a problem for anyone used to the Clementina, and to anyone looking up words in a dictionary. The text also lacks punctuation: no commas, colons, periods, question marks, or quotation marks; this actually is not a major problem in Latin, which is so rich in conjunctions. However, the lack of question marks sometimes gives me pause, as when Caiaphas says to Jesus "Tu es Christus Filius Benedicti" (Mc 14,61). The text is well cross referenced, and the typeface is modern and easy to read.
The Madrid Clementina does not seem to be currently (May 2002) available at Amazon, but it is available elsewhere on the internet. The Clementina was the official Latin text of the Catholic Church from 1502 to 1979. The Madrid edition includes a great many magisterial documents, and the biblical text is footnoted also with references to magisterial documents, although the prefaces of St. Jerome are missing, and there is no critical apparatus. Color maps are provided, but they are labeled in Spanish, not Latin. The orthography is fully modern, with modern punctuation and typeface. Like the Stuttgart Vulgate, this edition has two psalters (in adjacent columns for easy comparison): The traditional Psalterium Gallicanum, and the new Psalterium Pianum, a modern (1940's) translation of the Hebrew into neo-classical Latin. One of the delights of the Clementina is that it eclectically preserves some of the text from the ancient pre-Vulgate Latin versions, which reflect the early Latin liturgy of the Church.
The New Vulgate has replaced the Clementina as the official Latin text of the Catholic Church. Its New Testament and most of its Old, like the Stuttgart Vulgate, are based on a critical reconstruction of the original Vulgate text. However, in some cases the ancient text was amended to accord with the modern Greek and Hebrew critical editions. The spelling and punctuation are all modern, so in the majority of the verses the New Vulgate text is identical to the Clementina, but in Psalms, Judith, and Tobit, there are significant differences. I know of two editions of the new Vulgate, the one from Libraria Editrix Vaticana, and the Nestle-Aland edition; both editions are available here at Amazon. We can expect to see much more of the New Vulgate now that its use has been endorsed in the recent encyclical Litugiam Authenticam.
The Vatican edition is available used here on Amazon under the title Bibliorum Sacrorum nova vulgata editio. It contains the complete Old and New Testaments, but no prefaces, cross references, nor commentary, and has a minimal critical apparatus. It seems to be designed more for use in the pulpit than the armchair. Physically, it is an excellent tome made from red leather with gold lettering, large typeface in one column with plenty of margin on thick pages. It looks magnificent on my bookshelf.
More likely to be on my bureau is the Nestle-Aland edition of the New Vulgate. It contains only the New Testament, and is sold here under the title "Novum Testamentum Latine". The editors provide you with a thorough critical apparatus comparing the New Vulgate with other printed Latin versions such as the Clementina and Stuttgart, mentioned above, the Sistina, the Gutenberg, and some other editions I'm not very familiar with (the Complutensian, Roberti Stephani, Bartolomaei Gravii, and Christophori Plantini). Like the Madrid Clementina, this edition has color maps, but they are labeled in English, not Latin.

143 of 151 people found the following review helpful.
It's better in Latin.
By Jax G., writer
I would first like to state that I am not a scholar; I am reading the Biblia Sacra Vulgata simply because I wanted to, and my commentary is therefore more from an enjoyment perspective than an educated discussion. That being said...
This text is wonderful. I have read the Bible in English, jumping between the King James, American Standard, and the New International Versions. They range from pretty to informative, but none of these translations can possibly compare to the Latin. Latin lacks English's precision, which is a good thing. Hebrew and Greek don't have this inflexibility and I've always felt that an English translation limits the authors' meanings. And although nothing provides the true meaning like the original language, Latin does a lot to alleviate this feeling for me. St. Jerome's translation is beautiful. The text seems to float through the stories with captivating imagery. The diction used adds depth and feeling that only a language like Latin can give.
In my mind there are three good reasons to read the Biblia Sacra. First is that it is a beautiful, captivating read. Second is to further your Latin. The Biblia Sacra is not a difficult read and it doesn't take much study in Latin to be able to get through the texts passably. It's Medieval Latin, so the phraseology is much more like a modern Romance language and easier for us students to catch on to than say, Virgil or Cicero. The final reason is for those who, like me, see the Bible as a holy text, and not just a great historical document (which it is as well). Each translation of the Bible has something that the others don't - some insight that only that language and that translator could provide. I recommend you read the Latin to show yourself these stories in a different light. I guarantee you'll find something new and joyous.

51 of 53 people found the following review helpful.
Not quite so common any more
By FrKurt Messick
'The Vulgate Bible' is the traditional name given to the Bible translated into 'common' or 'vulgar' Latin -- in the aftermath of the breakup of the Roman Empire in the West, connections were lost with the Greek East, and languages began to differentiate in various ways, with Latin becoming the 'lingua franca' of the time. By the seventh century, a Bible put together with translations from Jerome and others became the common bible for the West. This edition follows that translation (the original biblical texts were in Hebrew and Greek), following the ordering of Clement, pope in 1592 (rather late in the day; prior to this, there were different orderings of the Bible, and there is still variation between denominations as to ordering and which books get included).

This version includes both the Gallican and Hebrew Psalters side by side (on facing pages), as there is sufficient authority to attest to the validity and integrity of each. Jerome's prologues are included here, placed according to the biblical books' arrangement (not as Clement's printing had it); Clement's more modern division is retained for books that for Jerome were joined -- I and II Samuel, I and II Kings, I and II Chronicles, and Ezra-Nehemiah were each single books for Jerome, but modern chapter/verse/book division has them separate, and for ease of modern scholarship, that is retained here.

The text is printed 'per cola et commata', that is, without punctuation and divisions that would not have appeared in the original Hebrew or Greek manuscripts (many people do not realise that the earliest manuscripts lacked punctuation, chapter, verse, and book designations; many even lacked spaces between words, which thankfully has been incorporated here). Capital letters are used for proper names and sacred names/terms.

Variants are included, but this is not an exhaustive manual of variations, so only a few primary authorities for variations are cited in general.

The text of the Bible, from Genesis to the Revelation, with some apocryphal books, prologues, notes, and even the preface, is all in Latin, the Latin of the Vulgate, which places it several centuries later than 'classical' Latin of Cicero and Catullus, but centuries prior to 'church Latin' proper. There are nearly 2000 pages in two volumes, bound with strong binding and a silk page marker for each sewn into the binding.

Meant for scholars, its use is probably not really appropriate for 'church' use -- given its lack of punctuation, it isn't a text from which to read aloud generally. However, it is a very useful text for those who wish to study the development of Bible -- while it is more 'in vogue' to study the earliest, original language editions, it is undoubtedly true that the Bible in Latin has had perhaps the greatest effect on overall Christendom for the longest period of any language for the Bible, probably rivaled only by the current linguistic champion, English.

Confitebor tibi Domine in toto corde meo

narrabo omnia mirabilia tua!

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Biblia Sacra Vulgata (Editio quinta) (Latin Edition)From American Bible Society PDF
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Biblia Sacra Vulgata (Editio quinta) (Latin Edition)From American Bible Society PDF

Biblia Sacra Vulgata (Editio quinta) (Latin Edition)From American Bible Society PDF
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Friday 16 July 2010

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  • Sales Rank: #106207 in eBooks
  • Published on: 2015-03-17
  • Released on: 2015-03-17
  • Format: Kindle eBook

About the Author
KC lives in Singapore and has been an Online Business Trainer / Coach since 2008. He is actively providing training to teach people in the areas of Internet business, marketing, product creation and affiliate marketing. KC believes that everyone has something so valuable in them that other people would want to learn from. The challenge is most people do not have a system to package and sell their knowledge. KC aims to equip everyone with the skill of turning what you know into something that people is willing to pay for. KC's favorite quote is: You don't know if you don't try!

Most helpful customer reviews

4 of 4 people found the following review helpful.
Five Stars
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Well written
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Thursday 15 July 2010

[D926.Ebook] Download SEAL Survival Guide: A Navy SEAL's Secrets to Surviving Any Disaster, by Cade Courtley

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SEAL Survival Guide: A Navy SEAL's Secrets to Surviving Any Disaster, by Cade Courtley

Think and act like a Navy SEAL and you can survive anything. You can live scared—or be prepared.

“We never thought it would happen to us.” From random shootings to deadly wildfires to terrorist attacks, the reality is that modern life is unpredictable and dangerous. Don’t live in fear or rely on luck. Learn the SEAL mindset: Be prepared, feel confident, step up, and know exactly how to survive any life-threatening situation.

Former Navy SEAL and preeminent American survivalist Cade Courtley delivers step-by-step instructions anyone can master in this illustrated, user-friendly guide. You’ll learn to think like a SEAL and how to:

improvise weapons from everyday items * pack a go bag* escape mass-shootings * treat injuries at the scene* subdue a hijacker * survive extreme climates * travel safely abroad* defend against animal attacks * survive pandemic * and much more

Don’t be taken by surprise. Don’t be a target. Fight back, protect yourself, and beat the odds with the essential manual no one in the twenty-first century should be without.

BE A SURVIVOR, NOT A STATISTIC!

  • Sales Rank: #98642 in Books
  • Published on: 2012-12-04
  • Released on: 2012-12-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .80" w x 6.00" l, 1.28 pounds
  • Binding: Paperback
  • 368 pages

Review
"The narration by R.C. Bray is great, with the right inflections at the right time." ---Library Journal Starred Audio Review

About the Author
Cade Courtley was born in Columbus, Ohio and raised in Boulder, Colorado. He spent most of his young adult life in the outdoors and upon graduation from the University of San Diego he was immediately commissioned as an Officer in the United States Navy and began Navy SEAL training (BUD/S). After several intense tours as a Platoon Commander that had him operating around the world, Cade decided to leave the SEAL teams to pursue other challenges. He was the host of the Spike TV and Discovery Channel show Surviving Disaster and appears as a regular commentator on CNN and Fox News.

Excerpt. � Reprinted by permission. All rights reserved.
SEAL Survival Guide
EXPAND YOUR COMFORT ZONE

You know your current comfort zone, defined as the daily routine you do and the things that make you feel secure, content, and in control. However, most of our daily comfort-zone rituals will leave us unprepared to deal with even the smallest discomfort and will certainly render us incapable of handling an emergency or life-threatening challenge.

Challenge Your Limits and Daily Routines

Push the boundaries of your comfort zone at least once a day. There are so many opportunities to do this without attempting all at once to become an ultra-marathon runner, although this is a great goal. You must first expand your mind to the possibilities of doing certain things that you previously believed unachievable. Start with small steps and note progress by keeping track; make a list, and check off all the things you do each day to challenge yourself, both physically and mentally. Ultimately, by expanding your comfort zone you will increase both your physical and mental toughness, which are the keys to survival.

I believe that if you first focus on changing small things, you can begin the process of thinking differently, and ultimately achieve the goal of acquiring the SEAL mindset of survival, which will allow you to endure anything. You will quickly see that doing things differently makes you think differently. Observe your current routine and then start by doing simple things another way. For example, use the stairs instead of the elevator to take you up only a few floors. Climb at a reasonable pace and know that when you reach the top, you have just expanded your comfort zone. When in your car, don’t fight to get the space closest to the store, but purposely look for one that will make you walk. Force yourself to meet three new people and learn at least five things about them. If you have to balance your checkbook, leave the calculator in the desk and make your brain complete this task. Open up the contact list in your phone and memorize five numbers each day. You must seek out ways to expand both mind and body. Start paying attention to how you think about things. If you expand your comfort zone in this manner, you will be better able to do the rest. If you already exercise or jog, for example, increase your distance or speed. Run that extra mile, or run it a minute faster. Do that one additional push-up. Try holding your breath for a minute, and then try two. When in the shower, after scrubbing down with the warm water you usually prefer, finish the last thirty seconds with a blast of cold water. By pushing your physical limits, you are also forcing your brain to expand its comfort boundaries, thus gradually making yourself physically and mentally tougher.





Now that I am out of the Navy and getting older every day, I continue to push my comfort zone by engaging in activities I did when I was in SEAL team, including skydiving, shooting, climbing, and long swims. Instead of doing these things in preparation for a mission, I do them not only to maintain these very perishable skills, but also to keep my mind and body sharp—I still push the comfort zone and know that this will allow me to be every bit of the warrior I used to be.



Everyone’s comfort zone is different, so for some of us, expanding it means starting with drinking one less beer or forgoing dessert. Yet all of these little daily victories will bring us confidence later, especially when our lives depend on it. It’s so much easier to do nothing, and it seems natural not to bother, but I tell you: These first exercises are essential in changing your mindset and eventually can be the very things that will separate the survivors from the victims.



Here is a visualization I use: I like to imagine that pushing my comfort zone daily is similar to rolling a boulder up a hill. If I let it, the rock will always want to tumble back down, and I’ll have to start from the bottom again. Expanding the comfort zone on a daily basis will actually make it easier to get that boulder closer to the summit—and to our success or ultimate survival.

COMFORT ZONE CHECKLIST (all answers need to be yes):

�Did I challenge myself today?

�Did I do something positive that my mind initially didn’t want to do?

�Did I do something positive that my body initially didn’t want to do?

�Can I do more?

Most helpful customer reviews

48 of 49 people found the following review helpful.
Robert Pelton meets Man vs Wild
By Wulfstan
Dashing ex-Navy Seal Cade Courtley , star of Spike TV's just-launched "Surviving Disaster" show, comes out with his own survival guide. He's the real deal, but there's not much new in the book, if you have read Robert Peltons guides and also Cody Lundin, etc. However, it's still good stuff, and if you don't have one of these real life disaster books, this may be the book for you.

A quote from the author:

"After making it through Seal training and the stuff I did as a Seal, I guess you start to feel like you can make it through anything. When you have that kind of a mindset, there's a certain confidence that goes along with that. The confidence is really helpful when all hell breaks loose," he notes. "We try to teach people, `Yeah, that just happened. Take a breath. Let's get that brain working and we can problem solve our way through this.' It's nothing too advanced where you'd need 20 years experience of hand-to-hand combat."

Entertaining, and perhaps life-saving.

26 of 27 people found the following review helpful.
The Go To Handbook on Survival
By Gary Miller
SEAL Survival Guide: A Navy SEAL's Secrets to Surviving Any Disaster is the Go-To-Guidebook for surviving any disaster. Coutley has an impressive background as a Navy SEAL, and has done a great job at providng the right kinds of information. The book is comprehensive, has easy to understand illustrations, and is full of critical information. Every person in America should read this book to develop the right mindset advantage in any emergency. Knowing what to do in a cris is half the battle. I heartily recommend this book.

25 of 26 people found the following review helpful.
A good read to help you to pay attention
By Mike Whelan
Well written how not to get your self dead book. The author covers many survival subjects and makes some great suggestions. Even if you are not the physical specimen of a Navy Seal there is information that you can and should use. Most of what is offered is common sense which many in our society is lacking in an age that could kill you if you are not paying attention. This book brings focus as to what we should be paying attention to. Can you survive an active shooter in a mall? This book increases you chances in that scenario and many others.

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